At LICA AUTO GROUP, we aim to professionalize the Philippine automotive and aftermarket industries. It is a holding company comprising of one of the largest automotive sales, services and aftermarket businesses in the country. We are involved in new and used car dealerships, rent-a-car and leasing, parts and equipment distribution, and auto service center chain stores.
Under Lica Auto group is LICA AUTO NATION Inc., a leader in the car dealership business with several new and used car dealerships in and around Metro Manila under some of the world’s leading car brands. We are the largest integrated service center chain in the country with numerous branches of Rapide Auto Service centers operation. Also, we are the exclusive country licensee of the world’s leading car rental company, Hertz Rent-A-Car. With several distribution centers and wholesalers nationwide, Lica Auto Group is also a major auto parts and lubricants distributor to the service center industry, representing brands like AC Delco, Mann Hummel, Purolator, and a lot more.
MISSION
“We will be your first choice to help you OWN and ENJOY your CAR. Our customers will interact with us continuously and frequently, from the actual acquisition experience, to services like financing and insurance, to hassle-free maintenance and repairs, to resale and upgrade.”